You need to prioritize your customers’ needs first. Your marketing strategy must focus on humanizing your business and automating things. Most of your business is coming from your past clients and it costs you six to seven times more to get new customers than it does to retain an existing one. With this, you must focus your marketing efforts to your previous clients.
You should use mobile and be responsive
Your website and emails have to be designed for all devices and be responsive. Being mobile-friendly ensures whoever reads your emails or visits your website has a good experience and this creates a positive result.
Improve your email strategy
Make sure that the content that you are sending is both personal and something that interests the recipient to read. You should send timed emails regularly with unique content to your audience to increase your influence.
Use GIFs and grow your email list
GIFs are great for getting you smile but these days, they are usually used to capture a situation to convey emotion without using words. You can use GIFs in your email too. GIFs give your business a touch of character and personality and can increase your click rate. With growing email list, you need to send emails to your past clients and this is a must. You can also use those same email newsletters to keep your name. This is the reason that you should always try to snag email addresses.
Boost your Facebook posts
Go to your Facebook Business Page and find a blog post that is worth making sure that plenty of people read or see. Like for an instance, the best title insurance company qualities for your real estate customers to read or tips on how to find an awesome real estate attorney in Jacksonville, FL. This post should be linked to their email newsletters. Just click “Boost Post” and select the parameters that you want for the post.
Automate your content marketing and use experiment with Hyperlapse
When creating your email newsletter for your business and sharing content with your social networks, thinking with topics to write about and what post to share can be challenging. With this, you can automate some of your content marketing and sourcing and this can help free up your time and can focus on more important tasks. You can also use Hyperlapse. It is a new app that Instagram launched. Using it puts a few thousand dollars worth of video editing software on a single app on your phone and this is a free app.