Small Business Marketing Tip: How to do your market research
April 18, 2015

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On today’s Basic Bananas TV we discuss the importance of researching your market and how to go about it. There are four easy ways for you to do some valuable market research:

1. Competitor research:
Don’t just copy your competitors! What can you do differently and better than anyone else?

2. Research other industries:
What are some smart ideas you can apply to your own industry? In the video we chat about some great examples.

3. Look at what the big guys are doing:
Big companies usually put a lot of time and effort into their research, look at what they are doing and how they are doing it, you might learn a few things.

4. Look at trends in the market:
Not only in terms of marketing, but also changes in society and economic developments.
Stay at the forefront of your industry by adjusting to your customer behaviours.

It’s your turn: How do YOU do research? Do you have any tips you can share with our community?

Remember to keep learning, applying and sharing your successes!

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16 thoughts on “Small Business Marketing Tip: How to do your market research

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  9. Thanks for the tip BBs! I am new to the industry, I will be sure to check
    out what similar industries are doing and across industry lines as well!

    Very short and informative tips. Great for someone doing preliminary
    research or trying to get a grasp of how to start!

Comments are closed.