Social Media Marketing Basic For Small Business – Facebook

Skip To The Topics
0:25 Introductions & Housekeeping
2:30 Is Social Media Important?
4:07 Facebook – A few Key Things
5:31 On Using Social Media To Push A Message
7:10 General Tips
9:40 Build Your Following
14:02 In Person Solicitation Example
14:39 Driving Engagement – Question Posts
19:10 Drive Engagement – Visuals
24:20 Drive Engagement – Participation
27:00 Good Times To Talk Shop
29:50 Engagement – Be You And Be Useful
32:03 Things To Limit
38:20 Sample Posts
41:58 Accounts To Follow
43:00 Q&A and Discussion

View The Presentation
https://docs.google.com/presentation/d/1AZ8R0FkhRKrPPv-d2VQjmJ-lPpej8XMQdN9hz_k9Fow/edit?usp=sharing

Check out the follow-up video on Questions we got after the webinar

http://madeinns.com/webinar/

Join us for an hour-long presentation on using Facebook to drive engagement and market a small business. We will discuss some simple changes you can make today to increase your audience and drive more conversation, engagement and views on your company facebook page. We will also cover 5 common facebook faux pas you should phase out.

We will discuss:

1. 5 ways to get more likes on your company page
2. Updates that help drive likes, comments and shares
3. 5 things you should stop doing on Facebook

We will also give examples of our tips in action, and talk to Mark MacPhail of Chairs Limited about their recent success driving engagement on their Facebook page. At the end of the presentation, we will take your questions on Facebook marketing for small business.

Want a reminder the day of the webinar, or a link emailed to you following the webinar? Email localtravelerns@gmail.com with the subject line: Webinar.

Speakers:

Gillian Wesley:
Gillian started www.thelocaltravelerns.com with her husband two years ago as a hobby blog to share their experiences around Nova Scotia. Their travels struck a note with locals, expats and visitors, and today she is a full-time blogger. Gillian is a lover of all things social media and is a strong supporter of the buy local movement. On February 1st, 2013, she launched the MadeInNS Initiative aimed at helping small businesses increase their online profile. This webinar is part of that initiative, with a goal of helping small business learn simple tools to help increase the effectiveness of their social profiles. She also just launched a video webinar on responsible travel which can be viewed here.

You can follow Gillian online at:
Twitter: @GillianWesleyNS
Facebook: The Local Traveler
Youtube: TheLocalTravelerNS
Instagram: The Local Traveler
Pinterest: Local Traveler NS
Vine: The Local Traveler
LinkedIn: Gillian Wesley

Moderator — Jim Cyr:
Jim is an early adopter of the latest tech trends. Most notably, he was one of the first in Atlantic Canada to produce a podcast when arriving to Nova Scotia in 2005. Jim then spent his time building the profile of geocaching within the parks systems in the Maritimes. Recently, Jim has been focusing his time on YouTube where he has accumulated over 1.4 million views mostly in the tutorial and outdoor segment and contributes to Nova Scotia’s Tourism Blog and outdoor vendors such as Delorme & Keen Footwear. You can view his blog and vlog segments at http://www.avoidingchores.com/
You can follow Jim online at:
Twitter: @TheCyr
google+ : https://plus.google.com/104771736673515873597/posts
youtube: http://www.youtube.com/user/thecyr

Mark MacPhail (Chairs Limited):
Mark MacPhail is a Partner with Chairs Limited, a made to order chair manufacturing company located in the Burnside Industrial Park in Dartmouth. Mark has a technology background, having worked as a Technical Sales Representative in the Industrial Automation Industry for 16 years prior to joining Chairs Limited in 2005. Having both a sales and technical background, has given Mark a head start in applying tools from the Internet into business applications, and has resulted in a major project to overhaul Chairs Limited’s Website and Social presence.

You can find social links for Chairs Limited, along with more information on their products here: Chairs Limited

Small Business Marketing Ideas-How to Grow Fast at Low Cost

http://GreatMarketingPlanTips.com ►Here’s a simple technique to generate huge results with little cost. It gets you simplifying your marketing while funneling revenues that are already being spent on someone else, right into your pocket. This is one of the best small business marketing ideas that many people never even consider.

Whether you offer products or services, if you’re looking for small business marketing ideas that will help you grow your business — without having to spend a fortune on costly advertising that may or may not work, here’s a simple way to boost your visibility and sales.

Of all the small business marketing ideas you try, this could be your most powerful marketing tool by far. It’s this — Become THE alternative to some product or brand your customers are already using.

Don’t be fooled by the seeming simplicity of this. And don’t think this doesn’t apply to your product or business. This simple strategy has been responsible for some of the greatest successes and wealth creation people have ever seen.

With all the small business marketing ideas out there, most don’t address the number one issue. The biggest problem for most businesses is that, at first glance, potential customers have no clear idea what you offer or why they should buy from you.

In effect, most products and businesses are virtually “invisible.” This technique solves that problem, quickly and simply, regardless of the type of business you have.

This is one of those small business marketing ideas that can work for virtually any business — even yours — to boost sales and profits. I’ve seen it with hundreds of people and businesses. They apply all kinds of small business marketing ideas. Then, as soon as they try this, everything changes.

A simple twist like this could be the difference between years and decades of struggling to make a paycheck, and almost instant success and a life of cash that flows in week-after-week and year-after-year.

So, what and who are you competing with? And how specifically are you different?

Try this. When it comes to small business marketing ideas, you may be surprised at how simple yet powerful this can be, to help you grow your business.

If you found this tip helpful, subscribe to my free newsletter and awesome eBooks with just about every marketing tool you’ll need to get customers and create a quick-start marketing plan, using the link below. http://GreatMar.com

I’ve also got some amazing videos coming up, including a technique you can use to funnel loads of customers from other businesses to yours. Once you subscribe, you’ll have access to the growing collection of videos, demo files, templates, and cheat sheets which are available to all free subscribers.

Check it out now by using the shortcut, http://GreatMar.com

Using Twitter For Business Marketing | Twitter For Small Business Marketing – How To Guide

In 2014 using Twitter for business marketing goals is essential for growth, branding and generating revenue. Small business owners and large companies alike can benefit from marketing on twitter by using strategies to market products and services to potential clients. This video guide will help your business for all twitter marketing questions from building followers, geographic targeting, niche markets, and how to market your businesses brand in any given niche. By using twitter for business plans and marketing campaigns you can ensure that you will be utilizing the latest methods to communicate your goals to prospective clients in your market online on twitter. Business and social media for several years now go hand in hand while each need the other to thrive. 2014 is a new age of marketing that require businesses using many different approaches like twitter and other social networking websites to change the way they do things.

Social Media Marketing: Pinterest for Business

Pinterest for business: learn how to use social media marketing to drive sales and traffic with Pinterest.
Easily build your online store with Shopify’s ecommerce software. Sign up for your 14-day free trial »http://bit.ly/1HtRmjG

On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic, and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3 and a half months.

The reasons for using Pinterest for your business are impossible to ignore. In this video, we’ll show you seven concrete methods, that you can use to drive sales and traffic with Pinterest.

Video Highlights:

0:48 Use Rich Pins
1:44 Pin Smarter
4:04 Sell the Lifestyle
4:48 Piggyback on Popular Content
5:48 Run Pinterest Contests
6:43 Leverage the Power of Influencers
7:11 Engage Your Community

Linked Materials:

Pinterest for Business Research – Shopify Social Commerce Infographic: http://www.shopify.com/blog/12731545-which-social-media-platforms-drive-the-most-sales-infographic
Pinterest for Business Research – Pinterest ROI Study by Piqora: http://blog.piqora.com/pinterest-roi-study/
Pinterest Rich Pins: https://business.pinterest.com/en/rich-pins
Pinterest Business Account: https://business.pinterest.com/en
Example – Sycamore Street Press: http://www.sycamorestreetpress.com/
Example – Moorea Seal: http://www.mooreaseal.com/
Pin Smarter – Beautify Your Content: 8 Image Features that Shine on Pinterest: http://curalate.tumblr.com/post/75811710390/beautify-your-content-8-image-features-that-shine
Pin Smarter – How to Get More Pins and Repins on Pinterest: http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html#
Pin Smarter – Timing is Everything: http://blog.sumall.com/journal/timing-everything-post-smarter-meow.html
Pin Smarter – Pinterest Reveals the Most Popular Categories on Each Day of the Week: http://www.searchenginejournal.com/pinterest-reveals-popular-categories-day-week/105903/
Pin Smarter – Why Every Ecommerce Business Needs a Blog: http://www.shopify.com/blog/13329281-why-every-ecommerce-business-needs-a-blog-and-9-ideas-to-get-you-started
Pin Smarter – Creating Content Pinterest Users Will Love: http://www.theblogmaven.com/pinterest-tips-for-bloggers/
Example – Charm and Gumption: https://www.pinterest.com/hollymariecasto/
Example – Nordstrom: https://www.pinterest.com/nordstrom/
Pinterest Business Research – 92% of All Pins Are Made by Women: http://www.forbes.com/sites/jeffbercovici/2014/05/07/its-getting-even-rarer-to-find-dudes-on-pinterest/
Pinterest for Business Research – Male Pinterest Users Pin Content about Photography, Art, Design & Home Decor: http://phys.org/news/2014-02-male-pinterest-users-art-cars.html#jCp
Pinterest for Business Case Study – How Pinterest Boosted Jetsetter’s Traffic by 150%: http://mashable.com/2012/05/23/jetsetter-pinterest/
Pinterest Contest Guidelines: https://business.pinterest.com/en/brand-guidelines
Pinterest App – Gleam.io: https://gleam.io/
Pinterest App – Wishpond: http://corp.wishpond.com/
Pinterest App – Woobox: https://woobox.com/
Example – Shopify Merchant Community Group Board: https://www.pinterest.com/shopify/shopify-merchant-community-board/
Example – The Whitepepper: https://www.pinterest.com/whitepepper/

There you have it 7 methods that you can put into practice with your ecommerce business. Be sure to keep us posted on your progress and if we missed any tips or techniques that you’re using to reach your customers on Pinterest, please share them with us in the comment section.

If you’re looking for more tips and tutorials on starting or running your business, be sure to subscribe to our youtube channel » https://www.youtube.com/user/shopify

Easily build your online store with Shopify’s ecommerce software. Sign up for your 14-day free trial »http://bit.ly/1HtRmjG