Social Media Marketing Basic For Small Business – Facebook

Skip To The Topics
0:25 Introductions & Housekeeping
2:30 Is Social Media Important?
4:07 Facebook – A few Key Things
5:31 On Using Social Media To Push A Message
7:10 General Tips
9:40 Build Your Following
14:02 In Person Solicitation Example
14:39 Driving Engagement – Question Posts
19:10 Drive Engagement – Visuals
24:20 Drive Engagement – Participation
27:00 Good Times To Talk Shop
29:50 Engagement – Be You And Be Useful
32:03 Things To Limit
38:20 Sample Posts
41:58 Accounts To Follow
43:00 Q&A and Discussion

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Check out the follow-up video on Questions we got after the webinar

Join us for an hour-long presentation on using Facebook to drive engagement and market a small business. We will discuss some simple changes you can make today to increase your audience and drive more conversation, engagement and views on your company facebook page. We will also cover 5 common facebook faux pas you should phase out.

We will discuss:

1. 5 ways to get more likes on your company page
2. Updates that help drive likes, comments and shares
3. 5 things you should stop doing on Facebook

We will also give examples of our tips in action, and talk to Mark MacPhail of Chairs Limited about their recent success driving engagement on their Facebook page. At the end of the presentation, we will take your questions on Facebook marketing for small business.

Want a reminder the day of the webinar, or a link emailed to you following the webinar? Email with the subject line: Webinar.


Gillian Wesley:
Gillian started with her husband two years ago as a hobby blog to share their experiences around Nova Scotia. Their travels struck a note with locals, expats and visitors, and today she is a full-time blogger. Gillian is a lover of all things social media and is a strong supporter of the buy local movement. On February 1st, 2013, she launched the MadeInNS Initiative aimed at helping small businesses increase their online profile. This webinar is part of that initiative, with a goal of helping small business learn simple tools to help increase the effectiveness of their social profiles. She also just launched a video webinar on responsible travel which can be viewed here.

You can follow Gillian online at:
Twitter: @GillianWesleyNS
Facebook: The Local Traveler
Youtube: TheLocalTravelerNS
Instagram: The Local Traveler
Pinterest: Local Traveler NS
Vine: The Local Traveler
LinkedIn: Gillian Wesley

Moderator — Jim Cyr:
Jim is an early adopter of the latest tech trends. Most notably, he was one of the first in Atlantic Canada to produce a podcast when arriving to Nova Scotia in 2005. Jim then spent his time building the profile of geocaching within the parks systems in the Maritimes. Recently, Jim has been focusing his time on YouTube where he has accumulated over 1.4 million views mostly in the tutorial and outdoor segment and contributes to Nova Scotia"s Tourism Blog and outdoor vendors such as Delorme & Keen Footwear. You can view his blog and vlog segments at
You can follow Jim online at:
Twitter: @TheCyr
google+ :

Mark MacPhail (Chairs Limited):
Mark MacPhail is a Partner with Chairs Limited, a made to order chair manufacturing company located in the Burnside Industrial Park in Dartmouth. Mark has a technology background, having worked as a Technical Sales Representative in the Industrial Automation Industry for 16 years prior to joining Chairs Limited in 2005. Having both a sales and technical background, has given Mark a head start in applying tools from the Internet into business applications, and has resulted in a major project to overhaul Chairs Limited"s Website and Social presence.

You can find social links for Chairs Limited, along with more information on their products here: Chairs Limited

Social Media Marketing: Pinterest for Business

Pinterest for business: learn how to use social media marketing to drive sales and traffic with Pinterest.
Easily build your online store with Shopify"s ecommerce software. Sign up for your 14-day free trial »

On Pinterest, the social platform built on beautiful, shareable imagery, opportunities for shopping come cleverly disguised as outfit inspiration, smoothie recipes and DIY centrepieces.

For consumers, it’s a place to hunt and gather. For brands, it’s a goldmine.

Consider this: we analyzed data from over 529, 000 Shopify store orders to find that Pinterest was the second largest social source for traffic, and resulting visits had the third highest average order value.

Also, according to research done by Piqora, sales and traffic from Pins can occur long after the item is pinned. In fact, 50 percent of visits happen after 3 and a half months.

The reasons for using Pinterest for your business are impossible to ignore. In this video, we’ll show you seven concrete methods, that you can use to drive sales and traffic with Pinterest.

Video Highlights:

0:48 Use Rich Pins
1:44 Pin Smarter
4:04 Sell the Lifestyle
4:48 Piggyback on Popular Content
5:48 Run Pinterest Contests
6:43 Leverage the Power of Influencers
7:11 Engage Your Community

Linked Materials:

Pinterest for Business Research – Shopify Social Commerce Infographic:
Pinterest for Business Research – Pinterest ROI Study by Piqora:
Pinterest Rich Pins:
Pinterest Business Account:
Example – Sycamore Street Press:
Example – Moorea Seal:
Pin Smarter – Beautify Your Content: 8 Image Features that Shine on Pinterest:
Pin Smarter – How to Get More Pins and Repins on Pinterest:
Pin Smarter – Timing is Everything:
Pin Smarter – Pinterest Reveals the Most Popular Categories on Each Day of the Week:
Pin Smarter – Why Every Ecommerce Business Needs a Blog:
Pin Smarter – Creating Content Pinterest Users Will Love:
Example – Charm and Gumption:
Example – Nordstrom:
Pinterest Business Research – 92% of All Pins Are Made by Women:
Pinterest for Business Research – Male Pinterest Users Pin Content about Photography, Art, Design & Home Decor:
Pinterest for Business Case Study – How Pinterest Boosted Jetsetter’s Traffic by 150%:
Pinterest Contest Guidelines:
Pinterest App –
Pinterest App – Wishpond:
Pinterest App – Woobox:
Example – Shopify Merchant Community Group Board:
Example – The Whitepepper:

There you have it 7 methods that you can put into practice with your ecommerce business. Be sure to keep us posted on your progress and if we missed any tips or techniques that you’re using to reach your customers on Pinterest, please share them with us in the comment section.

If you’re looking for more tips and tutorials on starting or running your business, be sure to subscribe to our youtube channel »

Easily build your online store with Shopify"s ecommerce software. Sign up for your 14-day free trial »